Odds comparison

Deposits must be made by debit card, the qualifying bet must settle within 7 days, and free bets land within 24 hours of settlement with a 7-day expiry. Virgin Bet’s FIVES gives you 5 randomly picked players across the week, 1 revealed per day, and pays cash for every goal they score in their listed match. The Bet Builder covers popular markets such as match results, total goals and cards, allowing customers to combine multiple selections from the same fixture. The headline is 5-A-Side, a free-to-play fantasy football game where you pick a team, score points on real-match performances and win free bets or cash. The free bet must be used within 24 hours at odds of 2.50 or above, with the stake excluded from any winnings.

Its Super 6 free-to-play game also gives football bettors another way to follow the weekend’s Premier League action. Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather non gamstop esports betting than evidence that Bally Bet will always offer the best odds.

Our full Sky Bet review covers these features in more detail. Its close ties to Sky Sports and the EFL are reflected throughout the product, with RequestABet, BuildABet, AccaFreeze, Super 6 and the Sky Bet Club all geared heavily towards football bettors. Sky Bet takes second place in our football betting rankings, helped by its strong combination of football-specific features, regular promotions and an excellent mobile experience. Most of these boosts sit on Bet Builders, accas and multiples rather than single bets. Most Premier League, Champions League, Europa League, Conference League and La Liga matches carry 5+ Bet Boosts. It doesn’t match Betfred’s £50 offer, but it’s still solid and worth claiming.

New customers can claim £20 in betting rewards after placing a qualifying £5 bet at odds of 1/1 or greater. Football coverage is respectable, although the selection of markets and player-specific options can be narrower than at dedicated football bookmakers. Being able to earn cashback for placing bets is rare at other UK bookmakers, which typically reward users with free bets (less value as the stake isn’t included in winning bets). The LadBucks loyalty scheme lets you earn tokens as you wager, which you can convert to free bets or cash. On the football betting side, our full Ladbrokes review found the live streaming is a real strength covering top European leagues.

Although we ranked and rated the best football betting sites, that’s based on our opinion and measurements. New customers need to opt in, deposit with a debit card or instant bank transfer, and place their qualifying bet within 7 days of registering. My withdrawals were quick, clearing in a couple of hours via PayPal.

Today’s list covers every football match with odds available, from the biggest European leagues to smaller domestic divisions all over the world. To look back, the yesterday football results page lists the closing odds of every match, so it is clear which teams beat the market and which ones fell short. An outright bet is a bet on the overall winner of a league, cup or tournament rather than on a single match, and alongside single matches you can compare outright odds on every title race.

Singles, multiples and Bet Builders qualify, with the £25 reward credited after the qualifying bet settles. Insights works alongside it on popular fixtures, surfacing a relevant stat, such as a team’s recent scoring record, next to the matching market. Enter how much you want to stake and how much you’d like to win, and it returns one suggested selection per sport, football included.

Sky Bet’s AccaFreeze lets you lock in a winning leg on a match result accumulator of 5 selections or more, even if that team later draws or loses. Bets on which team will qualify or lift the trophy may include extra time and penalties, depending on the bookmaker’s settlement rules. An enhanced price on a specific selection or market, available for a limited time. It needs a £20 qualifying stake (joint highest on this list, with BetWright and Unibet) and the winnings carry a £200 cap, which is a big negative. Place a £10+ bet on an accumulator at minimum odds of Evens (2.0) and collect a £10 free bet for accas with 2 to 12 selections. The standout promo is the free-to-play £1,000 goalscorer jackpot, where you predict five anytime scorers across selected fixtures for a cash prize, with smaller free bet rewards for near-misses.

The bonus must be used in full and cannot be withdrawn as cash, but any winnings it generates (minus the stake) are paid as withdrawable cash. Combine multiple selections from the same event into a single bet. However, the stake is not returned with any winnings because only the net profit is paid out. Sure, the bonus amount might be huge, but it could also come with a long list of fine print that essentially destroys the offer’s value and wastes your time.